Making ecodesign the essence of tomorrow's watchmaking.
The first industry-wide platform dedicated to measuring, comparing and improving the environmental impact of watches.
Swiss watchmaking built its quality standards together. Today, it is building its environmental performance standards together.
For a watch brand, ecodesign is not a compliance cost. It is a lever that protects the brand and creates value.
The product accounts for most of a brand's footprint. Building environmental performance in from the design stage is the most effective lever for reaching climate, water, biodiversity and circularity targets.
Environmental data is becoming a prerequisite for market access: green claims must be substantiated from 2026, and the Digital Product Passport (DPP) is coming. The question is not if, but when. Building your LCA now means being ready before it becomes mandatory.
With precious materials, material yield and loss reduction are a major lever for both cost and impact. Knowing the impact in detail is what makes it possible to optimise it.
As the brand's primary ambassador, the product is under scrutiny (NGOs, media, rating agencies, investors, customers). Ecodesign makes environmental commitments tangible and credible.
Heavy reliance on suppliers and subcontractors scatters primary data and makes it hard to collect.
Hundreds of parts, often small and highly specific, that cannot be modelled with generic data.
With precious metals and stones, one inaccurate data point skews the entire assessment. It takes a level of granularity that generic databases do not offer.
Without shared data, tools and framework, a watch LCA currently takes several months of work. Each brand does it alone, with no common basis for comparison.
Combining the industry's expertise and resources to accelerate, harmonise and build credibility.
A transparent, watchmaking-specific LCA database, granular enough to pinpoint where action will make a difference.
An ecodesign tool built for product development teams, bringing environmental performance directly into the creative and development choices behind each watch.
Aligned with the NIHS 70-10 industry standard. WE's experts contributed to developing the standard.
On industry-specific issues defined by the members: after-sales service, washing processes and other topics prioritised collectively.
A space where brands share practices and lessons learned, within a secure legal framework.
Independent haute horlogerie makers, major groups, family-owned houses and industrial partners: the full diversity of the industry is represented.
The ambition of Watchmaking Ecodesign is not only to measure the impact of watches. It is to give the entire watchmaking industry the means to design tomorrow's watches with the same level of excellence, now environmental, that has built its reputation for generations.
Developing a robust, credible LCA database for watchmaking requires considerable resources and investment for a single Maison. Through this collective approach, we achieve a level of granularity, transparency and consistency that significantly strengthens the reliability and comparability of our analyses.
The industry's methodological foundation, reference data and tools are being built now. By joining WE, you steer the priorities and choices, rather than inheriting a framework defined by others.
Access to all data, tools and studies. You vote on the roadmap and decide what gets produced next.
A structured pre-competitive space to align brands and suppliers on data and practices, something no brand can achieve alone.
What takes months alone, done once for everyone: credible, industry-wide, shared work.
The industry's methodological foundation, data and tools are being built now. By joining WE, you steer the priorities and choices.
Demonstrate your environmental performance to member brands. Your WE data becomes a differentiator with new customers.
Compare your processes against 100+ industry reference datasets and identify concrete levers for reducing impact, with data your teams can relate to.
Meet committed brands, showcase your data and arguments, and influence the consortium's scope of work and priorities.
Every contribution we ask for comes with a guarantee. Especially when it comes to data.
Provide data to the operational team, which acts as an independent third party to aggregate and anonymise it, using a method approved by the members themselves.
An independent aggregator, a method you approve. No identifiable individual data is ever disclosed.
Attend workshops and project meetings. Share expertise and experience, and help set priorities.
A manageable pace: 3 to 4 meetings a year.
An annual membership fee that funds shared industry-wide work, at a fraction of the cost of going it alone.
A pooled cost, shared among all members.
Joining WE is a meaningful commitment. The first step is a dedicated conversation to introduce the consortium to your teams and answer your questions.